PinnedLeena Guha Roy4 Unconventional Persuasion Strategies for Your Landing Page That Might Surprise YouBefore I start, let me share something that you should know — Robert Cialdini’s psychological principles. He’s a Regent’s Professor…6 min read·Sep 29, 2023----
PinnedLeena Guha RoyBig changes in LinkedIn Algorithm! Creators or brands - Who will win the game?LinkedIn is against viral content. Yes, I am not exaggerating at all. Before we dive into the latest changes in the algorithm, let me share…3 min read·Jul 27, 2023----
PinnedLeena Guha RoyWhat I learned from 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 course𝐈 𝐚𝐦 𝐚 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥.3 min read·Apr 23, 2022--1--1
PinnedLeena Guha RoyComputer-generated influencers — is it a fad or a trend?Computer-generated influencer is one of the emerging trends in the arena of influencer marketing. These CGI influencers are not real, but…2 min read·May 10, 2022----
PinnedLeena Guha RoyWhy should marketers care about emojis?According to Adobe’s 2021 Global Emoji Trend Report, 88% of global emoji users are more likely to feel empathetic toward someone if they…3 min read·Jun 11, 2022----
Leena Guha RoySEO link building is less important! Check what Google said recently…Is Link Building still relevant for SEO? Is it still in the top 5 ranking factors? What did Google recently say about Link Building? Have…3 min read·Apr 24, 2024----
Leena Guha RoyAlgorithmic or heuristic SEO: What approach are you following for your B2B brand?First, let’s clarify the meaning of each term, starting with algorithmic SEO.9 min read·Mar 19, 2024----
Leena Guha RoyLinkedIn’s algorithm shift: more focus on insightful long-form contentLinkedIn is coming up with a new feature ‘Suggested Posts’. What did it say lately? Read on:2 min read·Mar 1, 2024----
Leena Guha RoyHow brands should use trend forecasting in marketing strategyHow does Netflix know what type of shows you would like to watch next, and what content to produce or acquire next? The answer is trend…6 min read·Feb 26, 2024----