PinnedLeena Guha Roy4 Unconventional Persuasion Strategies for Your Landing Page That Might Surprise YouBefore I start, let me share something that you should know — Robert Cialdini’s psychological principles. He’s a Regent’s Professor…6 min read·Sep 29, 2023----
PinnedLeena Guha RoyBig changes in LinkedIn Algorithm! Creators or brands - Who will win the game?LinkedIn is against viral content. Yes, I am not exaggerating at all. Before we dive into the latest changes in the algorithm, let me share…3 min read·Jul 27, 2023----
PinnedLeena Guha RoyWhat I learned from 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 course𝐈 𝐚𝐦 𝐚 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥.3 min read·Apr 23, 2022--1--1
PinnedLeena Guha RoyComputer-generated influencers — is it a fad or a trend?Computer-generated influencer is one of the emerging trends in the arena of influencer marketing. These CGI influencers are not real, but…2 min read·May 10, 2022----
PinnedLeena Guha RoyWhy should marketers care about emojis?According to Adobe’s 2021 Global Emoji Trend Report, 88% of global emoji users are more likely to feel empathetic toward someone if they…3 min read·Jun 11, 2022----
Leena Guha RoyBrand marketing — embrace the new avatar!Brand marketing is back in favor. In its new avatar. And it is emerging in a fresh guise to complement the realm of performance marketing.2 min read·22 hours ago----
Leena Guha RoySEO link building is less important! Check what Google said recently…Is Link Building still relevant for SEO? Is it still in the top 5 ranking factors? What did Google recently say about Link Building? Have…3 min read·Apr 24, 2024----
Leena Guha RoyAlgorithmic or heuristic SEO: What approach are you following for your B2B brand?First, let’s clarify the meaning of each term, starting with algorithmic SEO.9 min read·Mar 19, 2024----
Leena Guha RoyLinkedIn’s algorithm shift: more focus on insightful long-form contentLinkedIn is coming up with a new feature ‘Suggested Posts’. What did it say lately? Read on:2 min read·Mar 1, 2024----