PinnedGoogle’s AI Overview is killing both paid and organic traffic: What to do?The evolving search landscape presents significant challenges for those relying on traditional SEO and paid advertising strategies.Feb 18Feb 18
Pinned13 Essential Considerations for B2B Brands in Today’s MarketThe B2B marketplace is rapidly evolving, and brands face the challenge of standing out. While many marketers focus on consolidating their…Aug 13, 2024Aug 13, 2024
PinnedWhy should marketers care about emojis?According to Adobe’s 2021 Global Emoji Trend Report, 88% of global emoji users are more likely to feel empathetic toward someone if they…Jun 11, 2022Jun 11, 2022
Here is the New Normal in Quick Commerce! — Speed, Convenience, and ImpulsivityImagine this — it’s a Friday night, and you’re settling in for a film. The popcorn is ready, the drinks are poured, and just as you press…Feb 20Feb 20
B2B Thought Leadership Marketing: How to Go Beyond the Surface to Deliver Real ImpactIn an era where digital noise is overwhelming, marketers and PR professionals need a refined approach to thought leadership. Future-focused…Feb 12Feb 12
The 2025 Mantra for B2C MarketersAs the marketing landscape transforms, 2025 will demand agility, creativity, and a touch of rebellion from digital marketers. Here’s a…Dec 6, 2024Dec 6, 2024
Da Vinci Leadership: What Can Modern Marketing Leaders Learn from the Renaissance?Have you ever wondered what makes a truly exceptional marketing leader? It’s not just creativity, analytical prowess, or empathy alone —…Dec 4, 2024Dec 4, 2024
Why Marketing Leaders Deserve a Seat at the Corporate BoardroomHave you ever wondered why marketing leaders are so underrepresented on company boards? A study by Spencer Stewart revealed only 26…Dec 3, 2024Dec 3, 2024
Advertising in a VUCA world: Managing Client Expectations with Clarity and ConfidenceVolatile markets are unpredictable, but they offer unique opportunities for brands to stand out. As advertising professionals, our role…Dec 2, 2024Dec 2, 2024
Creating a Multi-Generational Customer Experience Strategy for Your BrandImagine you’re running an eCommerce store. Orders are flying in, but they’re not all coming from the same type of customer. Gen Z…Nov 13, 2024Nov 13, 2024
Customer Loyalty is Fragile in Today’s Market — How Brands Can Meet the ChallengeThe Modern Loyalty DilemmaOct 28, 2024Oct 28, 2024
Google’s AI Overview for Search Results: What It Means for Your Content StrategySearch is changing, and Google’s new AI Overview is a clear sign of that. This feature, powered by Generative AI, offers users a quick…Oct 9, 2024Oct 9, 2024
What Are the Alternatives to Third-Party Cookies in Programmatic Advertising?As third-party cookies fade away from the world of digital marketing, the advertising landscape is undergoing a major transformation. Once…Oct 8, 2024Oct 8, 2024
Google’s AI-organised search: Impact on SEO practicesEnough doom and gloom! It’s time to welcome Google’s AI-organised search results. This shift in how content is delivered brings a…Oct 7, 2024Oct 7, 2024
Navigating Google’s FLoC & Topics API: What Marketers Need to KnowIn the rapidly evolving world of digital marketing, privacy regulations and user data protection have become central to how brands engage…Sep 24, 2024Sep 24, 2024
How Synergy Between SEO and GEO Drives B2B Marketing SuccessIn the ever-evolving landscape of B2B marketing, staying ahead of the competition requires more than just a solid SEO strategy. Enter…Sep 3, 2024Sep 3, 2024
How can B2B Marketers Convince the C Suit for Brand Marketing?- Marketers should present data that highlights the correlation between strong brand identity and key business outcomes, such as increased…Aug 16, 2024Aug 16, 2024
How SearchGPT Will Change the SEO GameAfter ChatGPT, OpenAI has opened sign-ups for the new tool SearchGPT. It is currently in the prototype stage and is being tested with a…Jul 26, 2024Jul 26, 2024
Why Isn’t Your B2B Business Growing Effectively and What Can You Do About It?Many brand owners often lament that half their advertising budget is wasted, but they struggle to pinpoint which half. This is where the…Jul 23, 2024Jul 23, 2024
