Pinned13 Essential Considerations for B2B Brands in Today’s MarketThe B2B marketplace is rapidly evolving, and brands face the challenge of standing out. While many marketers focus on consolidating their…Aug 13, 2024Aug 13, 2024
Pinned4 Unconventional Persuasion Strategies for Your Landing Page That Might Surprise YouBefore I start, let me share something that you should know — Robert Cialdini’s psychological principles. He’s a Regent’s Professor…Sep 29, 2023Sep 29, 2023
PinnedWhat I learned from 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 course𝐈 𝐚𝐦 𝐚 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥.Apr 23, 20221Apr 23, 20221
PinnedWhy should marketers care about emojis?According to Adobe’s 2021 Global Emoji Trend Report, 88% of global emoji users are more likely to feel empathetic toward someone if they…Jun 11, 2022Jun 11, 2022
The 2025 Mantra for B2C MarketersAs the marketing landscape transforms, 2025 will demand agility, creativity, and a touch of rebellion from digital marketers. Here’s a…Dec 6, 2024Dec 6, 2024
Da Vinci Leadership: What Can Modern Marketing Leaders Learn from the Renaissance?Have you ever wondered what makes a truly exceptional marketing leader? It’s not just creativity, analytical prowess, or empathy alone —…Dec 4, 2024Dec 4, 2024
Why Marketing Leaders Deserve a Seat at the Corporate BoardroomHave you ever wondered why marketing leaders are so underrepresented on company boards? A study by Spencer Stewart revealed only 26…Dec 3, 2024Dec 3, 2024
Advertising in a VUCA world: Managing Client Expectations with Clarity and ConfidenceVolatile markets are unpredictable, but they offer unique opportunities for brands to stand out. As advertising professionals, our role…Dec 2, 2024Dec 2, 2024
Creating a Multi-Generational Customer Experience Strategy for Your BrandImagine you’re running an eCommerce store. Orders are flying in, but they’re not all coming from the same type of customer. Gen Z…Nov 13, 2024Nov 13, 2024
Customer Loyalty is Fragile in Today’s Market — How Brands Can Meet the ChallengeThe Modern Loyalty DilemmaOct 28, 2024Oct 28, 2024
