PinnedLeena Guha Roy13 Essential Considerations for B2B Brands in Today’s MarketThe B2B marketplace is rapidly evolving, and brands face the challenge of standing out. While many marketers focus on consolidating their…Aug 13Aug 13
PinnedLeena Guha Roy4 Unconventional Persuasion Strategies for Your Landing Page That Might Surprise YouBefore I start, let me share something that you should know — Robert Cialdini’s psychological principles. He’s a Regent’s Professor…Sep 29, 2023Sep 29, 2023
PinnedLeena Guha RoyWhat I learned from 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 course𝐈 𝐚𝐦 𝐚 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥.Apr 23, 20221Apr 23, 20221
PinnedLeena Guha RoyWhy should marketers care about emojis?According to Adobe’s 2021 Global Emoji Trend Report, 88% of global emoji users are more likely to feel empathetic toward someone if they…Jun 11, 2022Jun 11, 2022
Leena Guha RoyCreating a Multi-Generational Customer Experience Strategy for Your BrandImagine you’re running an eCommerce store. Orders are flying in, but they’re not all coming from the same type of customer. Gen Z…Nov 13Nov 13
Leena Guha RoyCustomer Loyalty is Fragile in Today’s Market — How Brands Can Meet the ChallengeThe Modern Loyalty DilemmaOct 28Oct 28
Leena Guha RoyGoogle’s AI Overview for Search Results: What It Means for Your Content StrategySearch is changing, and Google’s new AI Overview is a clear sign of that. This feature, powered by Generative AI, offers users a quick…Oct 9Oct 9
Leena Guha RoyWhat Are the Alternatives to Third-Party Cookies in Programmatic Advertising?As third-party cookies fade away from the world of digital marketing, the advertising landscape is undergoing a major transformation. Once…Oct 8Oct 8
Leena Guha RoyGoogle’s AI-organised search: Impact on SEO practicesEnough doom and gloom! It’s time to welcome Google’s AI-organised search results. This shift in how content is delivered brings a…Oct 7Oct 7
Leena Guha RoyNavigating Google’s FLoC & Topics API: What Marketers Need to KnowIn the rapidly evolving world of digital marketing, privacy regulations and user data protection have become central to how brands engage…Sep 24Sep 24
